5 Reasons Why My Company Doesn´t Participate in Black Friday

Masha Arias
5 min readNov 25, 2020

And so far it´s been one of the best corporate decisions taken

Photo by Markus Spiske on Unsplash

I am the owner of a small eco-friendly business, and for the third year in a row, my company will not be participating in Black Friday.

“What? Are you crazy?”

That´s the reply I usually get when I share this great news with a smile on my face. And let me tell you that: “No, I´m not crazy” and it´s actually one of the best corporate decisions I´ve taken since starting this adventure.

Rowing upstream consumerism

Nowadays, it seems mandatory to offer discounts on Black Friday. What started as an offer for electronics rapidly grew into a party of consumerism, where all kinds of businesses make their products lose value to gain a small piece of a cake called “customer”.

Some brands use it to attract new customers, others to continue selling to their existing ones, and others simply do it because “it is the right thing to do”. Without questioning if it really suits them or if it goes in line with their values, the only motivation that drives these brands is to increase their turnover figures, but: under which cost?

Yes, the sales numbers can be large but there are involved costs like extra pay, extra hours, extra…



Masha Arias

Sustainability entrepreneur. Founder of @unpackedshop. I write about entrepreneurship, food, psychology and anything in between. 🌱